This is where you could put in whatever content you wanted.

I would advise keeping text somewhat brief and break up content whenever possible to avoid having a “wall of text” facing the visitors as they come to the site.  You can use bullet lists, for example:

  • Bullet Item 1
  • Bullet Item 2
  • Bullet Item 3

Or subheads work to break up content, too!

The goal is to give people enough information to be interested without overwhelming them.

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(we’d obviously need to add some styling to the form to make it look nice – just threw it in there quickly for an example)